Some thoughts on why companies should utilize more the new channels of communication in their marketing efforts.
Consumer behavior has changed and the old school channels of communication are rapidly losing power. Today, consumers fast-forward TV commercials, immediately recycle flyers and junk mail, read their news form the web and find the closest restaurant using their mobile devices. They can choose which marketing messages they receive and from whom, and they expect to be involved in the conversation.
The new school marketing delivers what today’s consumers want: Relevant, interactive communication through their channels of choice.
The following chart outlines some of the differences between Old School Marketing and New School Marketing.