Nokia has now closed Vancouver’s R&D site, so this was my good bye project for this iconic and innovative company.
In my last project for Nokia, I had the pleasure to work as the UX Design Lead for the Nokia Store on the New Asha 501 Phones. This young and playful full-touch device was designed from the ground up for users in emerging markets keeping in mind their needs, behavior, environmental characteristics and constraints; in addition, the device was designed to easily enable social interaction among users.
The Asha 501 was just announced in May 9, 2013, but I expect that the user-centric design approach used to create this device will contribute to great acceptance and adoption of this phone in the targeted markets.
Just 3 months after its launch, the Nokia Asha 305 is the best selling device in India.
I recently worked as the UX Design Lead for the Nokia App Store in the new Asha Full-Touch devices. It is very rewarding to see that the User Centric Design approach used by the design groups involved in this program is paying off so rapidly and that the product is getting an amazing acceptance in the markets it was specifically designed for.
The Asha 305 is one of the recently launched Series40 Full-Touch Devices, a price-conscious full touch alternative designed for young users in Emerging Markets.
The success of the Asha Full-Touch line of products has brought 2 new devices to market: Asha 308 and 309.
In my current role at Nokia, I had the pleasure to work as the UX Design Lead for the Nokia Store on the recently launched Series40 Full-Touch Devices (Asha 305, 306 and 311); a price-conscious full touch alternative designed for young users in emerging markets. My UX Design effort also included the EA Games Gift, a promotional initiative between Electronic Arts and Nokia that has become a pivotal tool in the launch of these and many other Series40 phones.
We all know that mobile versions of web sites should be minimalistic, efficient, action driven; in many cases a lighter version of a standard website.
But sometimes, users may want to access the standard site from their mobile devices if they are looking for specific information or if they are familiar with the standard website. This is more common with the proliferation of better mobile devices and more efficient, inexpensive data services.
What many mobile versions are failing to do is to provide a link to visit the standard site causing great frustration to the user.
What to do:
Give your mobile visitors the option of visiting the standard site, even if it’s just through a link in the footer. And from your standard site, you could give them the option to come back to the mobile site, making this link available on detected mobile devices.