Usability Testing with Morae

In my career I have been part of all sort of usability testing activities, from the use of Usability Labs with multiple cameras and two-way mirrors, to Hallway Observations. From all the tools I’ve been exposed to, there is one that stands out for its versatility and affordability. Morae is a software that allows you […]

User Experience Design for the Nokia Asha 501

Nokia has now closed Vancouver’s R&D site, so this was my good bye project for this iconic and innovative company.  In my last project for Nokia, I had the pleasure to work as the UX Design Lead for the Nokia Store on the New Asha 501 Phones. This young and playful full-touch device was designed […]

User Centric Design delivers results to the Nokia Asha Full-Touch Devices

Just 3 months after its launch, the Nokia Asha 305 is the best selling device in India. I recently worked as the UX Design Lead for the Nokia App Store in the new Asha Full-Touch devices. It is very rewarding to see that the User Centric Design approach used by the design groups involved in […]

UX Design for the Nokia Store on S40 Full-touch “Asha” devices

In my current role at Nokia, I had the pleasure to work as the UX Design Lead for the Nokia Store on the recently launched Series40 Full-Touch Devices (Asha 305, 306 and 311); a price-conscious full touch alternative designed for young users in emerging markets. My UX Design effort also included the EA Games Gift, […]

Data Visualization – UN Global Pulse Mobile Survey

Not long ago I designed a visualization using data from the UN Global Pulse Mobile Survey. This visualization represents the Impact of the global economic crisis in 5 countries and its population Sentiment and Forecast.Although we were dealing with different data types, the objective was to clearly represent –at a first glance– the sentiment and […]

Provide the Option of Visiting the Standard Site from a Mobile Version – Notes on User Experience

We all know that mobile versions of web sites should be minimalistic, efficient, action driven; in many cases a lighter version of a standard website. But sometimes, users may want to access the standard site from their mobile devices if they are looking for specific information or if they are familiar with the standard website. […]

Data Visualization: Conveying Information through Visual Representations.

A professional development experience at Harvard By Alex Aranda, Principal Consultant, Innovo Ideas Interactive. Aware that our field evolves in the blink of an eye, I have made the personal commitment to frequently seek for professional development opportunities. This summer, I went to Harvard University to participate in a seminar on Data Visualization. The location was […]

Old School Marketing vs. New School Marketing

Some thoughts on why companies should utilize more the new channels of communication in their marketing efforts. Consumer behavior has changed and the old school channels of communication are rapidly losing power. Today, consumers fast-forward TV commercials, immediately recycle flyers and junk mail, read their news form the web and find the closest restaurant using […]