Usability Testing with Morae

Usability Testing with Morae

In my career I have been part of all sort of usability testing activities, from the use of Usability Labs with multiple cameras and two-way mirrors, to Hallway Observations.

From all the tools I’ve been exposed to, there is one that stands out for its versatility and affordability. Morae is a software that allows you to evaluate your App, website or software against a user and track and record the user interaction and feedback. Additional built-in functions help you better analyze and report the results of your studies.

“Use Morae to gain valuable insight about your product and remove the guesswork from your decisions. You’ll love that you can record user interactions, analyze the results, and instantly share them with anyone – all within Morae and for any type of research.”

The use of this software in some of my recent projects have corroborated that Morae is the Gold Standard in Usability Testing.

Learn how Innovo Ideas can help improve your user’s experience ›› 

User Experience Design for the Nokia Asha 501

Mobile Design Asha 501

Nokia has now closed Vancouver’s R&D site, so this was my good bye project for this iconic and innovative company. 

In my last project for Nokia, I had the pleasure to work as the UX Design Lead for the Nokia Store on the New Asha 501 Phones. This young and playful full-touch device was designed from the ground up for users in emerging markets keeping in mind their needs, behavior, environmental characteristics and constraints; in addition, the device was designed to easily enable social interaction among users.

The Asha 501 was just announced in May 9, 2013, but I expect that the user-centric design approach used to create this device will contribute to great acceptance and adoption of this phone in the targeted markets.

Below is the official Nokia video for the Nokia Asha 501.

The New Nokia Asha – Inspired by people, made for this moment.

User Centric Design delivers results to the Nokia Asha Full-Touch Devices

Mobile Design Asha 305

Just 3 months after its launch, the Nokia Asha 305 is the best selling device in India.

I recently worked as the UX Design Lead for the Nokia App Store in the new Asha Full-Touch devices. It is very rewarding to see that the User Centric Design approach used by the design groups involved in this program is paying off so rapidly and that the product is getting an amazing acceptance in the markets it was specifically designed for.

The Asha 305 is one of the recently launched Series40 Full-Touch Devices, a price-conscious full touch alternative designed for young users in Emerging Markets.

The success of the Asha Full-Touch line of products has brought 2 new devices to market: Asha 308 and 309.

Below is the official Nokia video for the Nokia Asha 309.

UX Design for the Nokia Store on S40 Full-touch “Asha” devices

Mobile Design, Asha Full Touch

In my current role at Nokia, I had the pleasure to work as the UX Design Lead for the Nokia Store on the recently launched Series40 Full-Touch Devices (Asha 305, 306 and 311); a price-conscious full touch alternative designed for young users in emerging markets. My UX Design effort also included the EA Games Gift, a promotional initiative between Electronic Arts and Nokia that has become a pivotal tool in the launch of these and many other Series40 phones.

Below is the official Nokia video for the Nokia Asha 311.

Other phones recently launched with the EA Games Gift are the non-touch Nokia 110, 112 and Asha 202, 203 to mention just a few.

Data Visualization – UN Global Pulse Mobile Survey

Data visualization
Not long ago I designed a visualization using data from the UN Global Pulse Mobile Survey. This visualization represents the Impact of the global economic crisis in 5 countries and its population Sentiment and Forecast.Although we were dealing with different data types, the objective was to clearly represent –at a first glance– the sentiment and forecast for each country based on 5 questions related to:

  • Country Economy
  • Household Needs
  • The Challenges
  • Quality of Life
  • The Future

Two types of linear gauges were used to represent the data.
For question 1 and 2 the gauges were divided in 4 sections based on predefined answers.

For questions 3, 4 and 5 the gauges illustrate a positive/negative sentiment based on the answers . Due to the variety in the answers, a common denominator was found in the sentiment, rather than in specific answers.

In addition, each question uses a tag cloud (weighted list) where we can clearly identify the most popular sentiment in each of the countries involved in the survey.


View the complete visualization here.

Provide the Option of Visiting the Standard Site from a Mobile Version – Notes on User Experience

Provide Options, UX
We all know that mobile versions of web sites should be minimalistic, efficient, action driven; in many cases a lighter version of a standard website.
But sometimes, users may want to access the standard site from their mobile devices if they are looking for specific information or if they are familiar with the standard website. This is more common with the proliferation of better mobile devices and more efficient, inexpensive data services.
What many mobile versions are failing to do is to provide a link to visit the standard site causing great frustration to the user.
What to do:
Give your mobile visitors the option of visiting the standard site, even if it’s just through a link in the footer. And from your standard site, you could give them the option to come back to the mobile site, making this link available on detected mobile devices.

Learn how Innovo Ideas can help improve your user’s experience ›› 

Data Visualization: Conveying Information through Visual Representations.

Alex Aranda, Professional development at Harvard University

A professional development experience at Harvard
By Alex Aranda, Principal Consultant, Innovo Ideas Interactive.

Aware that our field evolves in the blink of an eye, I have made the personal commitment to frequently seek for professional development opportunities. This summer, I went to Harvard University to participate in a seminar on Data Visualization.
The location was the CGIS-south building at Harvard University; just a few steps away from Harvard yard and Harvard square, this beautiful building offered convenient, state of the art facilities -a perfect setting for this seminar-.

Imparted by distinguished Professor Hanspeter Pfister, the seminar on Data Visualization was a great opportunity to explore different visual representation methods and techniques, hear the latest on research and new ideas on how to increase the understanding of complex data.

The lectures, team activities and hands-on exercises were an excellent way to dive into the subject. The experience got even richer by sharing ideas with participants; some of them representing global innovators such as Google and HP, not to mention scholars from renowned institutions such as NYU.

The seminar was a fantastic experience that reinforced a clear goal: we need to create simple, creative and user-friendly visual representations of data to improve comprehension, communication, and decision making in a world overloaded with complex information.

Old School Marketing vs. New School Marketing

Some thoughts on why companies should utilize more the new channels of communication in their marketing efforts.

Consumer behavior has changed and the old school channels of communication are rapidly losing power. Today, consumers fast-forward TV commercials, immediately recycle flyers and junk mail, read their news form the web and find the closest restaurant using their mobile devices. They can choose which marketing messages they receive and from whom, and they expect to be involved in the conversation.

The new school marketing delivers what today’s consumers want: Relevant, interactive communication through their channels of choice.

The following chart outlines some of the differences between Old School Marketing and New School Marketing.

old school new school marketing

Learn how Innovo Ideas can help with your new media initiatives ››