Old School Marketing vs. New School Marketing

Some thoughts on why companies should utilize more the new channels of communication in their marketing efforts. Consumer behavior has changed and the old school channels of communication are rapidly losing power. Today, consumers fast-forward TV commercials, immediately recycle flyers and junk mail, read their news form the web and find the closest restaurant using […]

SEO tips part 2 – Off-Page Search Engine Optimization

As mentioned in my previous blog, Search Engine Optimization is divided in 2 parts: On-Page and Off-Page SEO. After preparing and optimizing your web pages with On-Page SEO (read my previous article), you can start working in the popularity of your site with Off-Page SEO: 10 Off-Page Search Engine Optimization activities Off-Page SEO is about […]

SEO tips part 1 – On-Page Search Engine Optimization

I started my Web Design career over 12 years ago. Back then, it was a hot topic how to get at the top of the organic search results – deja vu! –. Many things have changed in the web since then; the techniques, the technology, the players. Oh so different. But at a recent networking […]