User Experience Design for the Nokia Asha 501

Nokia has now closed Vancouver’s R&D site, so this was my good bye project for this iconic and innovative company. 

In my last project for Nokia, I had the pleasure to work as the UX Design Lead for the Nokia Store on the New Asha 501 Phones. This young and playful full-touch device was designed from the ground up for users in emerging markets keeping in mind their needs, behavior, environmental characteristics and constraints; in addition, the device was designed to easily enable social interaction among users.

The Asha 501 was just announced in May 9, 2013, but I expect that the user-centric design approach used to create this device will contribute to great acceptance and adoption of this phone in the targeted markets.

Below is the official Nokia video for the Nokia Asha 501.

The New Nokia Asha – Inspired by people, made for this moment.