UX Design for the Nokia Store on S40 Full-touch “Asha” devices

In my current role at Nokia, I had the pleasure to work as the UX Design Lead for the Nokia Store on the recently launched Series40 Full-Touch Devices (Asha 305, 306 and 311); a price-conscious full touch alternative designed for young users in emerging markets. My UX Design effort also included the EA Games Gift, a promotional initiative between Electronic Arts and Nokia that has become a pivotal tool in the launch of these and many other Series40 phones.

Below is the official Nokia video for the Nokia Asha 311.

Other phones recently launched with the EA Games Gift are the non-touch Nokia 110, 112 and Asha 202, 203 to mention just a few.